Endangered Species Day
Working together with AAZK, the Museum of Life and Science offered special programing for Endangered Species Day. The last time we posted about this day on its own, it only reached around 800 people and had 16 engagements. With this graphic in 2018 we were able to reach over 2,000 people and get over 40 engagements. Now that’s the power of an eye-catching image!
Science of the Eclipse
Another iteration of our new outreach attempts, this flyer was created to cater to an older, hipper, working crowd. With informal science education offered at Black Wall Street in Downtown Durham, we had great engagement on both social media and at the pop-up event. Out of three dedicated posts, the average reach was 7,300 people and the engagement was 366.
Scientist Saturday Graphic
We invite a new scientist every month to our Lab exhibit. This graphic is used on all social media platforms to bring a sense of cohesion to the event.
Brain Awareness 2018
Used in Mailchimp, Facebook, Instagram, Twitter, and our website to promote an event in our Lab exhibit where guests got to play with real brains! Or post reached over 5,700 people and had 143 engagements versus 2017’s reach of 2,500 and only 47 engagements.
Used in Mailchimp, Facebook, Twitter, our website, and Instagram to promote a nationally curated professional development experience. Created with only a week of notice, a mix of social media and e-news blasts meant we were able to get this event to sell out.
Life + Science at the Movies
Working on new ways of guest interaction and informal science education, we created this graphic to use on social media platforms to help gain the attention of an older audience.