Be Sew Crafty: Website Redesign
Client:
Toni Mason
Dates:
2018 — Current
My Role:
Project Management. Website redesign with continued support and usability updates. Researched and implemented an online payment system. Set up email forwarding for domain specific email address.
Tools Used:
WordPress CMS, Facebook Ads, Paypal developer API, HTML, CSS, Woo Commerce, and a paired calender + ticketing solution. Photoshop was used to create social media tutorial PDFs.
Project Gallery
The Problem:
Be Sew Crafty is a business that teaches sewing skills. They offer camps and classes for kids, as well as workshops and individual lessons for adults. BSC is run by Toni Mason, a local small-business owner. She has a loyal following for her camps, but she wanted to better develop her adult audience, and wanted to learn how to engage them on social media in a meaningful way. She needs a reliable way to create calendar events, tickets, and then a secure way to receive payments.
Toni, a self-motivated small business owner, wanted to know how to do as much on her own as possible. It was important to pick themes and plug-ins that were easy to use, as well as including education and support in her solution.
The Solution:
After an initial meeting and discussion of goals + priorities we determined a two-prong approach was needed.
Firstly, we’d overhaul her website and provide her a mobile-ready, bright, modern home with a ticket and payment system that was easy for her and her students. I’d teach her how to use the new set up, as well as remain on retainer for updates, assistance, and support.
Secondly, I’d teach Toni social media strategy and give her posting guidelines and tips. Together we worked to define her target adult audience and figure out who it was we wanted to engage with on social media. I taught her how to use Facebook Ads for low-cost/high-impact marketing to her target audience. This included explaining the different type of ads, how to create lookalike audiences, and how to find and track metrics after campaigns were done.