Case Study:
Be Sew Crafty: Fabric Mask Shop
Client:
Toni Mason
Dates:
2020
My Role:
Designing and implementing a storefront and product pages. Installing the e-commerce system and ensuring data was processed properly.
Tools Used:
PayPal developer API and WooCommerce for the store solution. HTML, CSS, and WordPress CMS for website design updates. Adobe Creative Suite used in product photos and composite images.
Project Gallery
The Problem:
The end of 2019 and the year 2020 packed a wallop for small businesses. Be Sew Crafty is a teaching studio that focuses on in-person classes — a hard sell under a pandemic. The market for non-medical masks, however, was huge! But her website wasn’t set up to sell products. So what next?
The Results:
- Sold $700 worth of masks in the first week
- Totaled a net sales the first month of $3,000
- Provided a low-contact way for a small business owner to keep business going during the pandemic
- Created an opportunity to merge existing calendar registration system with new eCommerce Solution (Events Calendar + Woo Commerce)